In the era of meaningful use of technology, NaviNet's solution could have an advantage in collecting detailed clinical data to verify that a physician appropriately took care of the patient to maximize reimbursements.
"That's where NaviNet's opportunity lies. NaviNet comes into the picture with that knowledge that conceivably many, if not all the practice management vendors don't have," Handler said.
Executives at NaviNet say that at a tactical level, the addition of these new capabilities will eliminate double-key entry for their customers, and will drive efficiency as well as improve the quality and accuracy of data entered. They also note that because these capabilities are offered in a hosted model, practices can achieve these benefits with little investment and a very rapid time-to-benefit as these capabilities will become part of the familiar NaviNet user interface.
"While technology adoption in the healthcare industry is on the rise, many providers still struggle to address the challenges of delivering quality care to their patients while simultaneously managing a continuous stream of complex inter-related processes -- primarily because the systems designed to streamline daily workflows are not integrated and patient information is not easily shared," said Kim Labow, NaviNet's senior VP of marketing and product management.
In addition to announcing the soon-to-be-released NaviNet-branded integrated applications, the company also said it will continue to partner with leading healthcare IT vendors to further enhance its unified patient information management system.