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Salesforce Enticing Customers With Free Edition

The initiative lets customers build Web applications and, if they wish, their own branded Web site to be operated on the infrastructure.
That also means customers will be expected to build a structured, database-oriented application using the database options that come with the site, such as defining a "customer" database object or other objects. The applications would have built in security and scalability provided by's site.

Additional business logic may be produced in’s Apex language.

A recruitment application could be built to post a firm's jobs available. The application could find such jobs in the company database and take applications, but could shield the company database from queries on how much the current holder of the job is paid and the name of the recruiting manager who will make the final decision. Kelman said keeps adding tools to give its customers "fine-grained control" over what data is coming into or leaving the company database.

Customers test applications in a Salesforce sandbox, where errors or violations of Salesforce's existing programming methods are detected and prevented from going into production.

Kelman said hasn't added to its data center infrastructure to make the offering. It already has the spare capacity to meet the anticipated demand.

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