Ellison gives Salesforce.com Credit
In a keynote speech on HCM on Thursday, Oracle CEO Larry Ellison credited Salesforce.com as "the only other cloud applications provider that is a big enthusiast about integrating social networks with applications -- they have this thing called Chatter." Ellison was, of course, saying that Oracle is the other vendor that has embraced this approach, but plenty of cloud vendors have social-style interfaces embedded in their applications. The question is, to what degree is that functionality really entertwined with the user idendities, user profiles and an active active collaboration such that it's a living, breathing enviornment that people are actually using?
I know people who are non-salesperson employees at companies that use Salesforce Chatter, and they comment that it's mostly used by salespeople for, well, idle chatter and occassionally meaningful exchanges.