Why do creative tools and marketing tools belong together?
I'm guessing a shared digital-asset-management system might be one key area where Adobe's Creative Cloud and its Marketing Cloud might meet, but I'm still struggling to understand why you would need much more than that and why you couldn't create those ties with any other marketing cloud? I'm sure the answer is that you don't really need much more than that and that customers are able to use Adobe's creative tools and even its Adobe Analytics (formerly Omniture) quite effectively with other marketing clouds, like, say, Oracle's or Salesforce.com's.
Can anybody at Adobe or any customer explain why the Creative Clouds and Marketing Clouds are complementary? I'm afraid my coverage of this week's Marketing Cloud updates didn't get beyond the top level on this separate topic.