IBM Cloud Market: One-Stop Cloud Shop - InformationWeek

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IBM Cloud Market: One-Stop Cloud Shop

IBM's marketplace combines mobile and SaaS apps, platform and infrastructure services, and third-party services.

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Think of it as IBM as a service. That's how Robert LeBlanc, senior VP at IBM, characterized the IBM Cloud Marketplace announced on Monday at IBM's Impact Event in Las Vegas.

"It's one place where you can discover, try, and buy cloud-based capabilities, and we're also making available our expertise, so there's lots of content supporting the services," said LeBlanc during a press conference at the event. He cited code, videos, case studies, and white papers among the assets that clients and partners can download to learn more about available services.

[Want more on IBM's latest cloud services? Read IBM Launches Disaster Recovery Via SoftLayer.]

Initial coverage of IBM Cloud Marketplace drew analogies to the Apple App Store and's AppExchange, but the site actually wraps mobile apps, software-as-a-service (SaaS) apps, platform-as-a-service (PaaS) offerings, and infrastructure-as-a-service (IaaS) offerings all into one spot where they are "easy to locate, easy to understand, easy to order, easy to try out, and easy to purchase," according to LeBlanc.

IBM says its marketplace will launch with more than 100 IBM SaaS services for "biz" types, IBM's BlueMix composable PaaS capabilities for "dev" types, and IBM SoftLayer IaaS capabilities for "ops" users. The SaaS portfolio includes notable IBM offerings including DemandTec, Marketing Center, Kenexa, and Cognos. The PaaS highlights include various database, Java, and integration services. IaaS services include bare-metal servers; virtual servers; security services; and backup, recovery, load-balancing, and management services. The many third-party partner offerings include services from SendGrid, Zend, Redis Labs, Sonian, Flow Search Corp, Deep DB, M2Mi, and Ustream.

"We're starting with six categories of services: mobile, analytics, computing infrastructure, a product-development environment, and services for gaming companies, and for startup businesses born on the Web," LeBlanc wrote in a supporting blog. He promised additional categories in the near future, including cloud services based on IBM's Watson cognitive computing platform.

For all its breadth, the IBM Cloud marketplace could use a bit more depth. But that may take time. Where IBM's Cloud Marketplace offers a couple of hundred services in total,'s AppExchange, which was launched in 2005, now offers more than 2,200 partner apps that have racked up more than 2.3 million downloads.

IBM also added new DevOps, data, and mobility services to its BlueMix portfolio on Monday. It also launched a BlueMix Garage development center in San Francisco. It's the first of many centers where IBM plans to work hand-in-hand with entrepreneurs and startups on next-generation, cloud-based agile applications.

Could the growing movement toward open source hardware rewrite the rules for computer and networking hardware the way Linux, Apache, and Android have for software? Also in the Open Source Hardware issue of InformationWeek: Mark Hurd explains his "once-in-a-career opportunity" at Oracle.

Doug Henschen is Executive Editor of InformationWeek, where he covers the intersection of enterprise applications with information management, business intelligence, big data and analytics. He previously served as editor in chief of Intelligent Enterprise, editor in chief of ... View Full Bio

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Li Tan
Li Tan,
User Rank: Ninja
5/4/2014 | 4:41:00 AM
Re: IBM's Bedfellows
Purchasing promising technologies/companies is one of the easiest growing method of IT giants such as IBM. But after massive purchases, can it really digest well? Can it make fancy product and killer applications? I am with you - MongoDB is too big and not easy to control via simply purchasing it under big IBM umbrella.
User Rank: Author
4/29/2014 | 3:08:31 PM
Doug, how does the PaaS part of this connect to/ interact with other virtual server instances you have with other providers? AWS, etc. Are they trying to encourage the folks who favor the "one throat to choke" method of vendor management?
D. Henschen
D. Henschen,
User Rank: Author
4/29/2014 | 12:43:02 PM
IBM's Bedfellows
Despite IBM's recent Cloudant acquisition, it's interesting to note that the "Dev" realm of the IBM Cloud Maretplace offers a bevy of third-party database offerings including MongoDB. I continue to believe that MongoDB is on a collision course with IBM, but IBM acquisitions don't tend to be beneficial to hot, sexy products. Better that IBM should buy tiny, no-name products in the categories it wants to invade. MongoDB would cost too much money, and then its customers would likely flee.
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