Unica too expensive?
IBM previously claimed to have cloudy marketing capabilities, but now it's being more honest and fessing up that Unica wasn't cutting it too well as "hybrid" cloud offering. Silverpop will step them up to the current state of the art, but on so many fronts I hear IBM acquisiitons tend to fall out of the thick of the competition. "We don't see them anymore" is the typical refrain. What's more, IBM seems to have more trouble than most acquirers keeping entreprenurial leaders. They get their earn-out bonuses and then bolt. Look how few original execs are still around from Cognos, Netezza and so on. What gives?