Salesforce.com CEO Leaks Analytics Cloud Plan - InformationWeek

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Cloud // Software as a Service
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9/15/2014
10:40 AM
Doug Henschen
Doug Henschen
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Salesforce.com CEO Leaks Analytics Cloud Plan

Salesforce.com CEO Marc Benioff tweets confidential Dreamforce agenda that reveals plans for a new cloud. Innocent mistake or Dyre distraction?

Benioff's tweet, noting 'Analytics Cloud' keynote set for Oct. 15.
Benioff's tweet, noting "Analytics Cloud" keynote set for Oct. 15.

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D. Henschen
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D. Henschen,
User Rank: Author
9/24/2014 | 5:44:01 PM
New "top secret" Dreamforce agenda from Benioff
It seems Mark Benioff revised the "top secret" agenda he posted in a Tweet and replaced it with this one:

https://twitter.com/Benioff/status/511618135682994176/photo/1

The revise changes the name of the "Analytics Cloud" keynote to "Project Wave" keynote.

Hmmm. was the first image a red herring or is Project Wave simply a code name for an analytics cloud? We'll soon find out.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
9/17/2014 | 2:00:09 AM
Re: AppExchange partners will need to add more value
The firms that value data and understand the benefits that analytics can provide will perform analytics on data even if they have to use excel and are not provided an adequate tool. The problems begin when all the hard work has to be communicated internally and externally, if Salesforce can provide the tools to work on data and then go one step forward by providing a great visualization tools like Tableau, then data analytics will be as common in businesses as lighting.
Laurianne
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Laurianne,
User Rank: Author
9/16/2014 | 9:23:12 AM
Re: AppExchange partners will need to add more value
Excellent point, Doug, re the partner products and services. Benioff may also have wanted to pre-empt some rival announcements.
D. Henschen
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D. Henschen,
User Rank: Author
9/15/2014 | 10:58:17 AM
AppExchange partners will need to add more value
You can bet those 40+ AppExchange partners are going to reassess the value that they offer once this Salesforce.com Analytics Cloud becomes a reality. Salesforce won't be able to charge for any new services unless they go well beyond the capabilities already offered in SFDC apps. The trick will be not adding such robust functionality that it will obviate all the third-party tools (and piss off all the third-party vendors) that customers may have invested in. 
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