A decade since the Music industry digital transition, and the television industry still doesn't get it?
We could argue the merits of both sides of this case down the finest of details, but that all seems so trivial in the big picture. It seems that the television industry is just trying to stave off the inevitable, a digital revolution.
Other forms of media have struggled against it at first. Newspaper, magazine, book publishers, music and movie industries, eventually and reluctantly accepted the digital format as if it was some sort of 'necessary evil'. Unfortunately for them, they truly lost out on many things, not just the digital 'battle'. They lost credibility with consumers, untold expenses in court costs, and multitudes more in lost revenue from missed opportunity.
My advice to the television industry: strike now while the iron is still hot and go digital, full on, all the way. Many years of missed opportunity have already elapsed, yet the window of opportunity is still open. Take from the lessons learned by other media industries, turn out your deep pockets, invest in and fully embrace the digital transition, and get ready. Your subsciber base will expand beyond anyone with a tv and a cable box to nearly everyone on the planet with a smart phone, tablet or computer.