Twitter, IBM Partner On Social Insight For Business - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Cloud // Software as a Service
01:38 PM
Connect Directly

Twitter, IBM Partner On Social Insight For Business

Twitter data will be made available through IBM's cloud and enhanced with its analytics to support enterprise apps and business decisions.

8 Robots Making Waves
8 Robots Making Waves
(Click image for larger view and slideshow.)

IBM on Wednesday announced a global partnership with Twitter through which the social network's data will be delivered through the IBM Cloud, enhanced through various analytic services, and delivered as part of "unique solutions" for industries such as banking, consumer products, retail, and travel and transportation.

The partnership, which was announced at this week's IBM's Insight event in Las Vegas, will see Twitter data made available via IBM cloud-based services including IBM Watson Analytics and a cloud-based data refinery service that will enable developers to embed Twitter streams and analysis into apps on IBM's cloud. The first new services will be delivered in the first quarter of 2015.

IBM and Twitter are also promising new enterprise applications for specific industries, starting with an IBM ExperienceOne customer engagement application that will enable sales, marketing, and customer service professionals to "map sentiment and behavior to better engage and support customers," according to a statement from IBM.

[Want more IBM news? Read IBM Cloud Services Take On Amazon Redshift.]

There's no shortage of companies making use of Twitter data -- Oracle, Microsoft,, SAP --  so it's not abundantly clear what's unique in the IBM-Twitter deal, other than IBM's heft in cloud computing, analytics, and consulting.

"IBM brings a unique combination of cloud-based analytics solutions and a global services team that can help companies utilize this truly unique data," said Chris Moody, VP of Twitter data strategy, in a statement. "Companies have had successes with Twitter data -- from manufacturers more effectively managing inventory to consumer electronics companies doing rapid product development. This partnership with IBM will allow faster innovation across a broader range of use cases at scale."

The plan calls for Twitter data to enrich existing enterprise data streams to "support better decisions across industries and professions," according to IBM. As an example, social data can accelerate product development efforts by predicting long-term trends or it can improve demand forecasting by providing real-time insight into weather patterns, IBM said.

IBM CEO Ginni Rometty
IBM CEO Ginni Rometty

"Twitter provides a powerful new lens through which to look at the world -- as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends," said Ginni Rometty, IBM's chairman, president and CEO, in a statement. "This is the latest example of how IBM is reimagining work."

Despite IBM's recent financial stumbles and sales declines, Twitter, like Apple, seems to recognize that IBM remains a powerful player in the enterprise arena that has the ear of major companies and that has connections with enterprises at a massive scale. As with the Apple deal, it remains to be seen if IBM can transform the world of enterprise mobile apps or social insight delivered at scale.

You've realized the easy gains from SaaS. Now it's time to dig into PaaS, performance, and more. Get the new Your Next Cloud Move issue of InformationWeek Tech Digest today. (Free registration required.)

Doug Henschen is Executive Editor of InformationWeek, where he covers the intersection of enterprise applications with information management, business intelligence, big data and analytics. He previously served as editor in chief of Intelligent Enterprise, editor in chief of ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Threaded  |  Newest First  |  Oldest First
D. Henschen
D. Henschen,
User Rank: Author
10/29/2014 | 2:48:02 PM
Not clear what's new
It seems like what's new is the packaging and promise of more to come. IBM has been making use of Twitter data for some time, as part of sentiment-analysis and customer-insight services and so on. It's not like IBM has a lock on Twitter data feeds, so it seems like the point is "but we're IBM, so we can do it at scale like nobody else."
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Becoming a Self-Taught Cybersecurity Pro
Jessica Davis, Senior Editor, Enterprise Apps,  6/9/2021
Ancestry's DevOps Strategy to Control Its CI/CD Pipeline
Joao-Pierre S. Ruth, Senior Writer,  6/4/2021
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll