Xbox 360 Price Cut Coming, Report Says - InformationWeek

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Xbox 360 Price Cut Coming, Report Says

Microsoft is looking to maintain Xbox sales momentum in the face of stiff competition from Sony's PlayStation 3 and Nintendo's Wii.

Microsoft will cut the price of its best-selling Xbox 360 model as early as Sunday, according to a published report Friday.

The company will reduce the retail price for the 20 GB Xbox 360 Pro by $50, to $299, according to the Wall Street Journal. The newspaper cited anonymous sources with knowledge of Microsoft's plans. Microsoft is looking to maintain recent Xbox sales momentum in the face of stiff competition from Sony's PlayStation 3 and Nintendo's Wii unit. The 40-GB PlayStation 3 sells for $399, while the Nintendo Wii sells for $250.

In its most recent quarter, Microsoft reported that Xbox 360 total console sales surpassed 19 million during the period, up 74% from the previous year.

Recent releases of hot-selling game titles, including Halo 3 and Grand Theft Auto IV, have helped spur Xbox 360 sales. Halo 3, an Xbox 360 exclusive, smashed numerous game industry sales records when it debuted late last year -- including most launch day sales.

Among the upcoming titles that Microsoft is counting on to further grow Xbox 360 sales is Rock Band 2, which is slated for release in September. The game lets players perform popular songs by using an array of virtual instruments.

Reports have also suggested that Microsoft is developing a Wii-style motion controller for the Xbox. Microsoft has not commented.

Last year, Microsoft took a $1.06 billion charge against earnings to cover the cost of fixing a widespread hardware problem that caused Xbox 360 units to lock up. Microsoft says it has rectified the problem.

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