Hundreds of startups competed in the contest, according to Amazon. Their applications were narrowed down to seven companies, which were invited to Amazon's headquarters to make pitches in front of a panel of judges from Amazon, followed by a second round of presentations to venture capitalists. The criteria for judging were originality of idea, market need, and implementation on AWS.
Yieldex CEO Tom Shields says the judges were "poker faced" during his company's presentation yesterday, so it was hard to tell how Yieldex would fare during the final round of judging. Shields gives a recap of the day-long proceedings on his Oxyfish blog.
Amazon VP Adam Selipsky cited Yieldex as an example of the kind of "dynamic new business" leveraging AWS. The six other finalists were Encoding.com, Knewton, MedCommons, Sonian, Pixily, and Zephyr. You can see video presentations from Yieldex and the other finalists here.