Collaboration 3.0 - InformationWeek
05:52 PM
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Collaboration 3.0

Web 2.0, Business 2.0, Collaboration 2.0, Enterprise 2.0, Wherearewegoing 2.0... The list goes on and on.  But the designation 2.0 doesn’t really indicate a mature product.  If there’s one thing we've learnt from Microsoft, time and time again, is that it's version 3.0 that counts.

Indeed, what we consider to be Web 2.0 and such is child's play compared to the early Collaboration 3.0 processes and technologies that a few leading companies have been quietly deploying.Boeing is one such company.

Two weeks ago (the date was 7/8/7), Boeing unveiled the revolutionary 787 Dreamliner aircraft to a global audience, said to have reached 100 million viewers.   

Before the aircraft was even approved by Boeing's board of directors, the company had created an online community, the World Design Team, literally comprised  of hundreds of thousands of people around the world, to solicit input on what they wanted to see in the new aircraft.  Boeing surveyed members of the community incessantly.  "Tell us what you want when you fly" was its philosophy.  The WDT's input had real impact on the actual design of the aircraft.  But Boeing didn't stop there.  

Boeing brought its suppliers in as partners during the initial design phases, with a goal of collaboratively designing the parts and then building them.  This was fairly ambitious and a project of far greater scale than had ever been done.  70% of the aircraft is not just being manufactured but also designed by Boeing's partners in collaboration with Boeing around the world.

Parts for the aircraft were designed concurrently by partners located in 11 countries and then assembled virtually in a computer model maintained by Boeing.  What we now think of as advanced collaboration, where we meet in online workspaces or share documents, is nothing compared to designing a complex piece of machinery such as an aircraft where two or more parts that are being independently designed will eventually be attached to the same product.  Concurrent design entails far greater complexity than one might imagine.

Next week we'll take a more in-depth look at how Boeing achieved this.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll