Companies On Edge About Web Video - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Business & Finance
News
2/23/2007
03:35 PM
Chris Murphy
Chris Murphy
Features
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Companies On Edge About Web Video

A growing number of businesses use video, but they have to understand and accept the drawbacks.

For all the success of YouTube, most businesses have a dilemma with Web video. Shaky, grainy video might cut it for clips of flying cats, but does it really fit the brand of a bank? Lars Aarup Jensen, who manages communications for Jyske Bank, has his answer: "I'm a real hardhead for quality."

Yet Jensen is ready to make some compromises as Jyske Bank, a 119-branch bank in Denmark, plans for a major embrace of video, including streaming Web broadcasts.

Jyske Bank is among the small but growing number of companies that have put in place the technical infrastructure to run enterprise video over their intranets. Once they start, companies often look to expand their use of video. But for a company with a spit-and-polish image, that can take an attitude adjustment.

Jyske Bank has made video on demand a major part of the redesign of its branches. Revamped to look more like a coffee shop than a bank, Jyske has its loan products on shelves--a box for My First Car Loan--which shoppers can scan under a video screen to get a pitch about the product. Those videos are the kind of professionally produced work worthy of TV commercials.

But now that it has a software platform from Media Publisher to manage the video content and broadcast it over its network, it's looking to do more fast-turnaround video, such as analysts commenting on market events for investment advisers and even VIP customers. For that, the bank plans to build a Webcast studio with a high-quality but automated camera to let analysts do their own streaming videos. "After 24 hours, it's not worth anything," Jensen says of the daily market information. "You have to look at the lifetime of the video."

That'll be a tough mind-set for some companies to get into. But there are increasingly more ways for companies to use video, from one-way Web video to low-end, Web-cam driven video blogs to ultrahigh-quality, high-cost telepresence systems. Companies must adapt their approach to move fast enough to put Internet video to its most effective use.

Illustration by Ryan Etter

Return to the story:
Most Business Tech Pros Wary About Web 2.0 Tools In Business

Continue to the sidebars:
Why We Like The 'Enterprise 2.0' Label,
Nine Easy Web-Based Collaboration Tools
and
The Big IT Vendors Promise Web 2.0 Capabilities

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll