Compaq Partners With CGMI To Advance E-business - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Compaq Partners With CGMI To Advance E-business

Compaq furthered its Internet business strategy today with a partnership with Internet marketing tools vendor Engage Technologies, Inc., and an extension of its relationship with CMGI, the new owner of the AltaVista search engine.

Under the arrangement with Engage, Compaq will be using Engage's Precision Profiling and Accipiter AdManager products that profile Internet customer information and present personalized Web content, banner ads, and special offers throughout Compaq's Web site. Compaq says the deal is part of its overall strategy to improve the company's one-to-one customer relationships and create more targeted and measurable marketing programs. Compaq also announced today that it has taken a minority stake in Engage. Terms of the investment were not disclosed.

Engage is a subsidiary of CMGI, Inc., the Internet operating company that today completed an 83% equity purchase of Compaq's search engine, AltaVista. Compaq in return received the equivalent of 18 million common shares of CMGI, making the PC vendor a majority shareholder in the company. The two companies have formed an extended partnership under which CMGI will work with Compaq's research labs and business groups to develop new Internet technologies and products.

By working with CMGI and Engage, Compaq will obtain technologies to use in the development of Compaq.com, as well as in the company's NonStop eBusiness line of products and services.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Remote Work Tops SF, NYC for Most High-Paying Job Openings
Jessica Davis, Senior Editor, Enterprise Apps,  7/20/2021
Slideshows
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Commentary
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
Register for InformationWeek Newsletters
Video
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll