Compaq Unveils Portal Effort - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Compaq Unveils Portal Effort

Compaq Computer today unveiled an E-commerce alliance aimed at building the business-to-business Web portal that AltaVista never became.

Compaq said it will begin using E-commerce and inventory management software from pcOrder.com to customize purchasing pages for small and midsize businesses, enterprise customers, and consumers this year. At the top of the agenda is a plan to introduce this summer online catalogs tailored for emerging enterprises, said Tami Mallett, Compaq's VP of E-commerce systems. "We are planning an aggressive roll out of personalized extranets."

The way Compaq envisions its plan, small and medium business customers will be able to order products and services that match users' size and industry, at prices dependent on their volume of business with Compaq. The vendor could either sell directly to users or pass online orders to channel partners, adding the opportunity to purchase third-party software and peripherals along the way.

On the back end, pcOrder will track pricing, availability of components and add-ons, and route orders through the supply chain. Christie Jones, president and COO of pcOrder, says because Compaq is leveraging common applications across different customer segments, it can roll out various offerings more quickly than by building each separately.

In past interviews, Compaq executives had hoped the company's AltaVista subsidiary could one day become the portal for delivering targeted products and services to business users and consumers. The site has been primarily a consumer resource, however, and today Compaq.

Eric Brown, a senior analyst at Forrester Research, said enhancing its business-to-business Web sales is a logical way for Compaq to boost coveted direct sales while maintaining channel relationships. For one, sales to business users yield lucrative service and training sales for resellers. In addition, more customized offerings can help Compaq differentiate its products from those sold through the channel, helping the vendor sidestep price-based competition with resellers, Brown said.

Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll