Jackie Barretta, CIO of Con-Way, the number one company on the 2007 InformationWeek 500 listing of most innovative users of IT, talks about her company's faith in IT, and how that's helped her group support a culture of service and customer orientation. She describes the company's innovative use of optical-character recognitiion software, not necessarily thought of as cutting-edge technology these days, and how her defiant nature helps keep her away from the risk-averse me-too trap too many CIOs fall into.