Microsoft Dynamics CRM Pushes Social Productivity - InformationWeek
Software // Enterprise Applications
12:06 PM
Connect Directly

Microsoft Dynamics CRM Pushes Social Productivity

Software update integrates with Office 365 and hooks into Microsoft SharePoint, Office, and Lync.

Office 365 Vs. Google Apps: Top 10 Enterprise Concerns
Office 365 Vs. Google Apps: Top 10 Enterprise Concerns
(click image for larger view and forslideshow)
Microsoft's latest Dynamics CRM update focuses on the online version of the customer relationship management software, social software features, and integration with Office 365.

The Dynamics CRM 2011 November service update, released Tuesday, adds activity feeds and configurable notifications; microblogging so users can post status updates and carry on conversations; automated activity updates for events like the closing of a deal; and mobile activity feeds to Windows 7 phones. Seth Patton, senior director of marketing for Dynamics CRM, said Microsoft will press the advantage it gets from controlling many of the other productivity tools workers use--for example, by letting users monitor activity feeds from within Outlook.

"Success will really land with those businesses and organizations that can cut through the chatter," Patton said, working in a dig at's Chatter social collaboration tool. "Our focus is not on being more social, but on being productive."

[Chatter is coming under fire from every direction. Read Oracle Social Network To Challenge Salesforce Chatter.]

Since January, when Microsoft introduced a series of upgrades and began more aggressively pushing Dynamics CRM Online, the product has been looking increasingly competitive with As of January, Microsoft was claiming 23,000 customers for Dynamics CRM, and it now says it's up to 30,000. While those figures include both cloud and on-premises deployments, Microsoft said two out of three new customers are opting for the online version.

Microsoft is promising to deliver two updates per year to the Dynamics CRM platform, starting with this release. Dynamics CRM is now integrated with Office 365 and offers a single sign-on experience with both hosted and on-premises versions of SharePoint, Office, and Lync, Patton said. Provisioning and administration interfaces have also been unified across the platforms, he said. Microsoft is also introducing identity federation and backup and recovery features targeted primarily at large enterprises that want to operate some of this infrastructure in the cloud environment, he said.

Microsoft's approach to social software is to combine it with its existing collaboration tools, Patton said. "Our customers are telling us they don't necessarily want some separate application for social. They want it to be a natural extension."

Viewing the Dynamics CRM Activity feeds on the Web currently requires Internet Explorer, but Microsoft is promising to deliver a Dynamics CRM version that also reaches Chrome, Firefox, and Safari in 2012.

Doug Henschen contributed to the reporting on this story.

The Enterprise Connect conference program covers the full range of platforms, services, and applications that comprise modern communications and collaboration systems. It happens March 25-29 in Orlando, Fla. Find out more.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
[Interop ITX 2017] State Of DevOps Report
[Interop ITX 2017] State Of DevOps Report
The DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll