CubeVibe Wins Enterprise 2.0 Launch Pad Competition - InformationWeek

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11/16/2011
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David F Carr
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CubeVibe Wins Enterprise 2.0 Launch Pad Competition

Tool for measuring and managing employee engagement snags the People's Choice award in the competition for innovative business apps.

The social employee-feedback tool CubeVibe won the Enterprise 2.0 People's Choice contest for best new social business application, in a vote of the conference audience.

The Launch Pad contest at Enterprise 2.0 Santa Clara was decided with a text message vote by attendees, after they saw presentations from three Launch Pad finalists, also including Streamer and Flowr.

[Every corporate social network worth its salt acts partly as a forum for recognizing achievement. The Kudos service adds the element of keeping score. See Kudos Offers Simple Social Employee Recognition.]

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Participants this year pitched their submissions first via Twitter. Top submissions were invited by the jury to upload a short video to the Launch Pad site to compete for the chance to present to the Enterprise 2.0 community.

"We've been looking forward to the Enterprise 2.0 Conference for a long time and we're thrilled to be selected as the People's Choice winner," CubeVibe founder Aaron Aycock said. "CubeVibe is focused on helping companies measure and improve employee engagement. This was a great opportunity to present at such a targeted conference where the leading companies come to learn about enterprise 2.0 tools and technologies."

During the conference, Aycock also was featured as panelist on the Designing Social Applications panel discussion. He has been developing CubeVibe as a moonlighting venture while working by day as vice present of IT for travel technology company TRX, the first pilot user of the tool.

"I want to thank and congratulate CubeVibe, in addition to all Enterprise 2.0 Conference Launch Pad participants," said Paige Finkelman, Enterprise 2.0 conference general manager. "The Launch Pad program is an opportunity to recognize innovation in the industry and specifically highlight the companies helping to shape today's changing E2.0 landscape."

Enterprise 2.0 is organized by UBM TechWeb, publisher of The BrainYard and Information Week.

Cloud Connect's comprehensive cloud computing workshops are back for 2012. To attend, register now with Priority Code CPMWCC07 for $100 off a Platinum Pass or Monday Workshops pass. It happens in Santa Clara, Calif., Feb. 13-16. Sign up now.

Follow David F. Carr on Twitter @davidfcarr. The BrainYard is @thebyard

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