Dada And Google Try Social Advertising - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
News
2/28/2007
07:38 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Dada And Google Try Social Advertising

The global social network and blog service plans to begin sharing revenue from online ads with users who agree to run ads on their pages.

Dada wants to give you a penny for your thoughts, or perhaps more if your blog posts prove popular.

The global social network and blog service plans to begin sharing revenue from online ads -- supplied by Google's AdSense program -- with users who agree to run ads on their Dada.net pages.

Dada S.p.A., based in Italy, is calling this revenue-sharing program "friend$." The company says friend$ will be available in Italy and the U.S. on Thursday and in Spain, Portugal, and Brazil shortly thereafter.

"We are very pleased that such an innovative program was created here in Italy," said Massimiliano Magrini, country manager of Google Italy, in a statement. "Social advertising offers advantages to all involved and the friend$ program allows the international Dada.net community, of more than 7 million, access to the AdSense platform in a brand new way."

Dada.net is also available in Australia, Austria, Belgium, China, France, Germany, and the United Kingdom. The company has not decided when friend$ will be available in these countries.

The Google ads will appear not only on consenting users' Dada.net blogs, but on their profile, photo, video, discussion, and other pages.

Entry into friend$ is by invitation only. Dada is seeding the program with its 20 to 30 top bloggers, who will send out invitations to other active users, according to a company spokesperson. Users will also be able to request invitations.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
News
How COVID is Changing Technology Futures
Jessica Davis, Senior Editor, Enterprise Apps,  7/23/2020
Slideshows
10 Ways AI Is Transforming Enterprise Software
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/13/2020
Commentary
IT Career Paths You May Not Have Considered
Lisa Morgan, Freelance Writer,  6/30/2020
Register for InformationWeek Newsletters
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll