Dell Shutters Mall Kiosks In U.S. - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Business & Finance

Dell Shutters Mall Kiosks In U.S.

Faced with lagging sales, the company last year moved quickly to add retailers as an option for people considering a Dell system.

With its focus on getting consumer computers in retail stores, Dell on Wednesday said it would close its mall kiosks in the United States.

Dell launched the kiosks in 2002 in order to give people the chance to touch products before purchasing them direct from the company. Faced with lagging sales, the company last year moved quickly to add retailers as an option for people considering a Dell system. The company continues to also sell directly.

Dell said it would close its 140 U.S. kiosks, but facilities outside the country would remain open. "This move fits in with how our broad global retail strategy is evolving," Tony Weiss, VP of Dell's global consumer business, said in a brief statement announcing the closures.

Dell computers are available today in more than 10,000 stores worldwide, according to the company. Retailers include Best Buy, Staples, and Wal-Mart in the United States; DSG International, Carrefour and Tesco in Europe; Courts in Singapore; Gome in China; Bic Camera in Japan; and Carphone Warehouse in the United Kingdom. Wal-Mart is also selling Dell computers in Canada, Brazil, and Mexico.

A majority of customers still choose to buy laptops, desktops and other products directly from Dell, via phone or the Internet. The company, however, decided to seek partnerships with retailers after watching Hewlett-Packard grab market share for more than a year to eventually surpass Dell as the world's largest computer maker.

Among consumers, HP's strength has been in selling through retailers, as well as direct, eye-catching machines with lots of horsepower for entertainment applications. In trying to gain share in the consumer market, Dell has recently shipped its own brand of high-end entertainment PCs.

As computers take on a bigger role beyond business in people's lives, the market has grown, and manufacturers have had to turn to design to catch consumers' attention, while also making sure the machines have the capabilities people want.

The importance of how a computer looks has made retail stores more important than ever for Dell and other manufacturers. People want to see the computer, touch it, and operate it next to other machines.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
Commentary
Is Cloud Migration a Path to Carbon Footprint Reduction?
Joao-Pierre S. Ruth, Senior Writer,  10/5/2020
News
IT Spending, Priorities, Projects: What's Ahead in 2021
Jessica Davis, Senior Editor, Enterprise Apps,  10/2/2020
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll