Apple Cuts MacBook Pro Prices, Bumps Specs - InformationWeek
Infrastructure // PC & Servers
09:49 AM

Apple Cuts MacBook Pro Prices, Bumps Specs

Apple drops price of Retina Display MacBook Pro by $200 and boosts processor power at same time. That's a hint new products are coming soon.

Apple iTunes 11: Visual Tour
Apple iTunes 11: Visual Tour
(click image for larger view and for slideshow)
Apple's Retina Display MacBook Pro is now a more attractive option, thanks to a lower price and improved performance. Apple Wednesday announced a mid-cycle price drop for its pixel-dense laptops.

The 13-inch MacBook Pro with Retina Display now starts at $1,499 for the 128-GB model, down $200 from its previous starting price of $1,699. Those wishing to opt for a slightly better model can score 256 GB of storage and a faster 2.6-GHz Intel Core i5 processor for $1,699, down from its previous starting price of $1,999.

The 15-inch MacBook Pro with Retina Display is getting a small speed bump, too. The base model upgrades from a 2.3-GHz quad-core Intel i7 processor to a 2.4-GHz processor. The top-shelf model sees its processor updated from 2.6 GHz to 2.7 GHz, and ships with 16 GB of RAM standard. The price remains a whopping $2,799.

[ Would you buy a wearable iOS device? Read about Apple's new brainchild at Why Apple iOS-Driven Smartwatch Makes Sense. ]

There's no doubt that Apple is still charging a significant premium for its Retina Macs, but at least the prices are somewhat more down to earth. The 13-inch model has more than 4 million pixels (2560 x 1600), and the 15-inch has more than 5 million pixels (2880 x 1800). Gorgeous though they may be, the Retina Macs aren't necessarily a must-have for most professionals. Apple's advertising for the devices suggests they're most appropriate for those using intensive design, photo and video applications.

In comparison, Dell, HP and Lenovo all offer at least a dozen high-performance business laptops each with modern chips and displays that start at prices well under $1,000.

Finally, Apple dropped the price of the highest-caliber MacBook Air too. The 13-inch Air with 256 GB of storage now starts at $1,399. The low-end 13-inch model stills costs $1,199 and the base 11-inch model remains entirely unchanged.

All the new models and prices are available online and in stores beginning Wednesday.

Apple typically drops prices and bumps specs about halfway through the life cycle of its laptops. Though these new prices are welcome, they serve as a reminder that new products are always around the corner. The Retina MacBooks first debuted in June 2012. Apple will likely offer significant refreshes of its portables by October, in time for the holiday shopping season. That raises the question: should you buy now, or wait for the more significant refresh?

Attend Interop Las Vegas May 6-10, and attend the most thorough training on Apple deployment at the NEW Mac & iOS IT Conference. Join us in Las Vegas for access to 125+ workshops and conference classes, 350+ exhibiting companies, and the latest technology. Use Priority Code DIPR02 by Feb. 9 to save up to $500 off the price of Conference Passes. Register for Interop today!

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
2/19/2013 | 7:44:14 AM
re: Apple Cuts MacBook Pro Prices, Bumps Specs
Go figure I buy a new MacBook Pro and then 2 months late they drop the price. I think that it is not even close to a fair trade off for the $200 they are going to charge to change the battery in your discounted MacBook. Sounds like Apple is trying to reduce whatGÇÖs is left of their inventory before they do a global push so everyone pays for battery change. On an endnote anyone is going to welcome a discount on any product, regardless of the motive of the company behind it all.

Paul Sprague
InformationWeek Contributor
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll