Apple Grand Central Store: Quick Tour - InformationWeek
IoT
IoT
Infrastructure // PC & Servers
News
12/9/2011
04:20 PM
Paul McDougall
Paul McDougall
Slideshows
50%
50%

Apple Grand Central Store: Quick Tour

Apple's latest retail outlet will pitch products like the iPad 2, iPhone 4S, and MacBook Air to commuters at one of the world's busiest transportation hubs. Check out our visual tour.
Previous
1 of 12
Next


Apple turned New York City's Grand Central Terminal into Geek Central on Friday, opening a new, multi-level superstore inside midtown Manhattan's iconic train station.

The store sits on a terrace high up on the station's east and northeast corners, overlooking the famous main concourse, which has starred in movies such as North By Northwest, The Cotton Club, and Superman.

The store features all of the services that are found in more conventional Apple Stores, such as a Genius Bar, a Personal Setup station where consumers can have their Apple products fully configured before leaving the shop, and workshops on topics such as digital photography and movie making, Mac basics, and tips and tricks for the iPhone 4S and iPad 2.

For businesses, the Apple Store at Grand Central houses a team of enterprise experts who can offer help with hardware, software, and networking, as well as financing. Small business owners who visit the store can also sign up for a service called Joint Venture, through which they can receive ongoing tech support and planning for $499 per year.

One of the hundreds of shoppers to pack the store at the opening was Ed Garcia of White Plains, NY, who commutes regularly through Grand Central. He said he liked the store's convenient location, but worried it might lead him to make more impulse purchases. "I already spend enough on Apple products," said Garcia, clutching an iPhone.

For Apple, that's the whole point. The company already maintains a number of marquis stores in high-traffic locations, such as San Francisco's Union Square, Beverley Hills, Calif., and New York City's Fifth Avenue. The company will count on the Grand Central store to further boost its retail presence and help push new products like the upcoming iPad 3, which is slated to ship in February.

The Apple Store at Grand Central is open from 7 a.m. to 9 p.m. Monday through Friday, from 10 a.m. to 7 p.m. on Saturdays, and from 11 a.m. to 6 p.m. on Sundays.

Previous
1 of 12
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Tom LaSusa
50%
50%
Tom LaSusa,
User Rank: Apprentice
12/12/2011 | 10:44:20 PM
re: Apple Grand Central Store: Quick Tour
From a business perspective, Grand Central Station is a solid location that's bound to do well for an Apple store. From an aesthetics/nostalgia perspective however, I'm a little disheartened to see it there.

Tom LaSusa
InformationWeek
jlauve
50%
50%
jlauve,
User Rank: Apprentice
12/11/2011 | 11:08:45 PM
re: Apple Grand Central Store: Quick Tour
Hmm...I believe it's "marquee", not "marquis."
mbolt
50%
50%
mbolt,
User Rank: Apprentice
12/11/2011 | 2:09:06 AM
re: Apple Grand Central Store: Quick Tour
Yeah, that's a MacBook Pro.
hypermouse
50%
50%
hypermouse,
User Rank: Apprentice
12/10/2011 | 9:50:01 PM
re: Apple Grand Central Store: Quick Tour
I love the way you confidently state that the iPad 3 will be shipping in February. Strange, I must have missed the press release from Apple ;-)
Given that the iPad 2 was released late March this year, March 2012 would be more likely.
we'll never know
50%
50%
we'll never know,
User Rank: Apprentice
12/10/2011 | 5:53:29 PM
re: Apple Grand Central Store: Quick Tour
Same ol Same ol. Just another Apple Store
BillZebub
50%
50%
BillZebub,
User Rank: Apprentice
12/10/2011 | 2:29:49 PM
re: Apple Grand Central Store: Quick Tour
I like that the picture titled "MacBook Air" depicts a 15-inch MacBook Pro. I trust InformationWeek to provide me with accurate, weekly information regarding the value of technology to business, and reporting like this shows that I am in good hands.
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll