In researching a story about Apple's new iPods and podcasting that should appear on InformationWeek.com shortly, I spoke with Royal Farros, CEO of MessageCast, Inc.
While discussing how podcasting and blogging are related activities, Farros made an interesting observation about bloggers.
While discussing how podcasting and blogging are related activities, Farros made an interesting observation about bloggers."I like to refer to the blogging community as the world's best customers," he said. "They're people that are doing things because they're passionate about it. They're actually not expecting to get paid for it. They don't have any money. They appreciate the heck out of free services. They want you to make some money so that you can continue to offer them free services. And if you can cut them in, then they're just giddy."
It's true many bloggers are amateurs, in the sense of the word that means doing something for the love of it. But blogging looks a lot more commercial to me these days than it did a few years ago.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Digital Transformation Myths & TruthsTransformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.