eBay Drops Mobile Advertising - InformationWeek
IoT
IoT
Infrastructure // PC & Servers
News
12/19/2012
05:45 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

eBay Drops Mobile Advertising

eBay has decided that advertising inside mobile apps is not worth the effort and that they will end all ads inside their own mobile apps. What does this mean for the future of mobile advertising?

Advertisers have wondered for years if mobile ads would be as successful as mobile devices themselves. The problem is that advertising on a smartphone's small screen can irritate users if it distracts from the content presented.

What does Devin Wenig, eBay's president of global marketplaces, think of advertising inside mobile apps? In an interview with AllThingsD, Wenig said "It's not worth it" and that the company will stop running ads embedded in its applications. The compromise of the user experience isn't worth the small amount of money generated, he said.

This is interesting timing for mobile advertising in general, given the news this week that Instagram announced ad policy changes suggesting that it could use photos for advertising. After social media protest on the Internet, the photo sharing app is rethinking its policies regarding user-generated content.

Brian X. Chen wrote in The New York Times that mobile ad spending is up and companies such as Facebook and Google are taking advantage of this growth. Even so, mobile advertising spending is still a very small piece of the digital advertising budget.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll