MEDgle: Symptoms Ending In 'gle' - InformationWeek
IoT
IoT
Infrastructure // PC & Servers
Commentary
5/29/2008
09:03 PM
Fritz Nelson
Fritz Nelson
Commentary
Connect Directly
Facebook
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

MEDgle: Symptoms Ending In 'gle'

You know that rash, that one you don't want to talk about but that you keep scratching and wondering about but you're afraid to go to the doctor and get it checked out? I'm kidding -- but seriously, if you did, you could go to MEDgle first and find out how seriously to take it. This self-funded startup is yet another interesting way to exploit the expansiveness of the Web to create a new business opportunity.

You know that rash, that one you don't want to talk about but that you keep scratching and wondering about but you're afraid to go to the doctor and get it checked out? I'm kidding -- but seriously, if you did, you could go to MEDgle first and find out how seriously to take it. This self-funded startup is yet another interesting way to exploit the expansiveness of the Web to create a new business opportunity.CEO Ash Damle calls it personalized medical search, a way to combine a search for diagnosis, procedures, drugs, and doctors. The results come back with a score value and are listed in the most likely order of occurrence. As of last month, the site included 10,000 symptoms and more than 2,200 diagnoses.

The site is pretty slick. You can choose a set of symptoms by body part, type of symptom, or how the symptom is manifested (that nasty rash, or those frightening sores). You can craft multiple symptoms and then specify gender and age, all of which helps narrow down the list of possible results.

MEDgle has five employees, but three of them are physicians. So while many of the listings are coming from places like Wikipedia, internal staff provides some of them. Then there are links to drill further into things like diagnoses.

The site has seen six-fold growth since last August, with up to 300,000 page views today and designs on hitting the magical million mark. The business model is, not surprisingly, ad-driven (using Google Ads, which Damle says are getting between 1% to 3% click through). There is a lead-generation component also (with physicians and other medical providers), and an affiliate product program (for things like Preparation H coupons).

There's not much community aspect to the site, which is probably a good thing initially; if you want to be a more serious resource, trust the doctors, I suppose. But over time, I'd expect there to be some user-generated content around symptoms and treatment experiences; privacy around medical health is, however, of great concern, so perhaps that's just wishful thinking.

I know I'm not going to talk about my open sores with just anyone!

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll