Of Earth Hour And Toasty Undercrackers - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure // PC & Servers
Commentary
3/28/2008
02:39 PM
Cora Nucci
Cora Nucci
Commentary
50%
50%

Of Earth Hour And Toasty Undercrackers

I'll get to the undercrackers in a moment. First, a word about a global event scheduled for Saturday, March 29, which is either a planet-friendly gesture we can all feel good about, or a misguided act of "environmental indoctrination."

I'll get to the undercrackers in a moment. First, a word about a global event scheduled for Saturday, March 29, which is either a planet-friendly gesture we can all feel good about, or a misguided act of "environmental indoctrination."Earth Hour is an event sponsored by the World Wildlife Fund. The proposed hour of darkness is described by the WWF as "a global climate change initiative which calls on individuals and businesses around the world, to turn off their lights for one hour on Saturday March 29 2008 between 8 pm and 9 pm. The aim of the campaign is to express that individual action on a mass scale can help change our planet for the better."

In Chicago, lights will be shut in the Sears Tower, Wrigley Field, and the Boeing headquarters building. McDonald's will extinguish the glowing Golden Arches, but burger service will continue. In San Francisco, the Golden Gate Bridge and Bay Bridge will be dark, as will the head offices of HP in Palo Alto. (HP is a WWF partner.)

So is Earth Hour a benign global exercise in raising environmental awareness, or is it something … darker… ?

For the record, I will not be participating. I believe acts of commission are stronger than miniscule acts of ommission. Replacing one incandescent light bulb, for example, will net far geater savings than sitting in the dark for a single hour. But I'm a proponent of personal choice. If yours is to turn out the lights for an hour on Saturday night, go for it.

Peter Foster of Canada's Financial Post, writes much more passionately than I: "If you love civilization, freedom and the use of reason, keep on all the lights you need on Saturday. Take Back the Night." What do you think? Leave a comment below.

***************************

Earlier this week I wrote about Xerox's sustainability calculator, a tool designed to measure energy consumption and waste from office equipment. Given the current financial climate, more and more companies are tightening their belts. Evaporating budgets make powerful motivators, and cutting power consumption is among the most obvious places to start.

Yet somehow, one third of IT managers polled by 1E, a Windows Management software and services company in the U.K., said they feel "zero pressure to reduce power consumption." These people have their own special day, April 1, aka Energy-wasting Day.

Toasty undercrackers, anyone?

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
Augmented Analytics Drives Next Wave of AI, Machine Learning, BI
Jessica Davis, Senior Editor, Enterprise Apps,  3/19/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Slideshows
Flash Poll