re: PC Market Bleeds: Windows 8 Tablet Fix Needed
The problem is price point. Android is free and it now dominates the mobile platform. Windows was inexpensive when it came to dominate the PC. OEM bundles back then cost less than USD20. (This was when a PC cost USD1,000). Someone will always be willing to pay extra money for Apple IOS and a cool Macbook Air. The rest of the world isn't willing to pay the extra money. Microsoft has lost its stranglehold and if it doesn't want to lose its no 1 position, it will have to significantly reprice its OS and Apps.
If Windows8 is free and MSOffice basic is free and MSOffice with all the bells and whistles is USD20, then Android will not stand a chance. Consumers have spent a lot of money on their PCs and are not willing to pay USD99.99/year to have MS Office 365. MSoffice has a chance to be the de-facto standard on everyone's desktop and tablets, forever! MS based apps can dominate the applications stores.
I have 4 PCs and had 5 notebooks accumulated over 8 years. I gave three Win97 notebooks away recently. But if I have to pay USD120 for a Win8 upgrade and USD200 for a new MSOffice, I will continue to use the MSOffice software I bought 2 years ago for the next 5 years, maybe, unless Google comes up with a better alternative by then.
I will probably buy a new Win8 notebook this year and I will just reload my old MSOFFICE 2010 Home and Office. I don't have any problems running any version of Windows. But either way, I don't see paying another USD220 for a new MSoffice H/O for a new laptop
Microsoft will have to build an Appstore and Playstore equivalent to enable the tapping into all the MS based development platforms already existing today. If Microsoft can execute on that, then the number of apps on the Appstore and on Play will easily be outnumbered by MS. Imagine every game designed to run on Windows being sold on the MS appstore. Or all the MS applications and all the MS centric Web based applications, database applications, graphics applications, etc. It will take a lot of work to make a MS Appstore that can accomodate the existing software base, but it can be done.
Win 8 is sufficiently similar to Win97, Win98, WinVista and Win7 and the PC's and Tablets of today are far more powerful than the workstations of just a few years ago so compatibility should not be an issue. Downloading the apps is not a problem since 1GB MP4 downloads can easily be done in 2 hours or less with today's typical broadband connections.
I would buy an Adobe Photoshop lite for USD10 from a Microsoft App Store, pay USD10 for Autocad lite, USD2 for a noise reduction image editing s/w, USD2 for a DLNA Video Player, USD5 for Call of Duty VerX, USD2 for Age of Empire, USD2 for Starcraft, etc., etc. etc.
Microsoft is stuck in the store bought software price point when the whole world has shifted to the appstore software price point.
The problem is price point.