Reid Hoffman: Use Startup Principles To Help Nonprofits - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure // PC & Servers
News
10/10/2012
12:30 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Reid Hoffman: Use Startup Principles To Help Nonprofits

54th David Packard Media of Achievement Award winner Reid Hoffman believes that making the world better should be a core mission in every organization, not just an afterthought.

Changing society should be a core mission for businesses, said Reid Hoffman, who received the 54th David Packard Media of Achievement Award Tuesday night.

Hoffman, who is known as a co-founder of LinkedIn, and is a partner at Greylock Partners, spoke at the TechAmerica award dinner about the need for companies to encourage the enterpreneurial spirit within their ranks. "We need to figure out how to innovate at larger companies," he said, rather than rely on the model of larger companies acquiring startups for sustaining innovation.

Hoffman also spent time explaining how the tech community should apply its innovative processes to develop more than just scalable products. It should also apply innovation to developing new models for non-profit organizations, he said.

A few companies recognize that it is not just about inventing products, he noted. For instance, there's the Salesforce model and the Google.org model. These companies have a vision of how they will change the world and how they can make a philanthropic impact, Hoffman said. It's important to have a mission culture.

Using LinkedIn as another example, he noted that LinkedIn for Good is an initiative aimed at leveraging its platform for social good by asking: what kind of things can we bring inside the network to enable micro volunteering? By using the connected platform, Hoffman said, non-profits are able to recruit the right people from the boards of other non-profit organizations in the network.

Hoffman said entrepreneurs should be trying to figure out how to build new kinds of non-profits, ones that are modeled after companies that were built for profit. He gave several examples. The nonprofit Kiva.org uses the Internet and a micro-financing network to lend small entrepreneurs money so they can create a better life for themselves. Code For America in Oakland, Calif., is using the tech community to help improve local government.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
Get Your Enterprise Ready for 5G
Mary E. Shacklett, Mary E. Shacklett,  1/14/2020
Commentary
Modern App Dev: An Enterprise Guide
Cathleen Gagne, Managing Editor, InformationWeek,  1/5/2020
Slideshows
9 Ways to Improve IT and Operational Efficiencies in 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/2/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll