Video Game Industry Sees Soaring Sales - InformationWeek
IoT
IoT
Infrastructure // PC & Servers
News
6/13/2008
12:46 PM
50%
50%

Video Game Industry Sees Soaring Sales

Video game software sales were up 45% in the first five months of the year, while video game hardware sales were up 17%, says The NPD Group.

The video game industry has generated $6.6 billion in sales so far and is on pace to hit $21 billion to $23 billion for the year, a market research firm said.

Revenue this year already has surpassed sales for all of 1997, The NPD Group said Thursday in releasing May figures for sales at U.S. retail stores.

For the fourth consecutive month, Nintendo captured the top two slots in terms of hardware unit sales. The console maker sold more than 675,000 Wiis and almost 453,000 Nintendo DS portables. Sony's PlayStation 3 was third, followed by Microsoft's Xbox 360, fourth; and the PlayStation Portable.

The video game "Grand Theft Auto IV" became the top-selling title of the year at stores with total sales so far of 4.2 million units. The success of the game, however, hasn't translated into big hardware sales for either Sony or Microsoft. "But there may yet to be a lift in June due to gift-giving for Father's Day and graduations," NPD analyst Anita Frazier said in an e-mailed statement.

"GTA IV," which game maker Take-Two Interactive Software released April 29, had the hottest debut in the history of video games. Take-Two reported selling 6 million units worldwide in the first week.

Among the other popular titles, NPD singled out "Guitar Hero III", which has sold 2.5 million units, compared with 1.3 million for rival "Rock Band." Both games were among the top 10 titles for the year so far. "A lot of folks are interested in the battle of the bands," Frazier said.

Overall, video game software sales were up 41% from May 2007, and 45% in the first five months of the year, compared with the same period a year ago. Video game hardware sales were up 34% for May, and 17% from January through May.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll