MySpace.com, which has built a booming social network driven in part by music lovers, is branching out into comedy through a partnership with club chain The Improv.
MySpace on Tuesday officially launched a new online community designed for comedians to reach fans. As part of the launch, MySpace said The Improv would provide the community's primary programming.
MySpace, which has become a major social network through its popularity among teens and young adults, has traditionally been a place to share and discuss music. Through MySpace Comedy, the company is apparently looking to build a broader community by introducing other forms of entertainment.
"We have seen the tremendous impact that MySpace has had on the music industry -- ultimately becoming one of the most influential music destinations," Robert Hartmann, chief executive of The Improv and Levity Entertainment Group, said in a statement. "Our ultimate goal is continue increasing the accessibility and popularity of stand-up comedy and we know that MySpace is the perfect partner to help make that happen."
MySpace said more than 7,500 comedians currently use its new community to post tour dates, share audio/video clips and interact with fans. The Improv is expected to add editorial content, behind-the scene footage, contests and a "Pick Of The Week," based upon the best comedians on the club chain's stand-up circuit.
The new site also will be used to promote events, aggregate funny viral videos from throughout the site and offer comedy specific forums where members can trade jokes and talk about artists.