E-Business Hype Sparks Bad Decisions, Study Says
Electronic-business hype is causing many companies to ignoresound business judgment, according to a study released
yesterday by Gartner Group. Gartner predicted that 75% of
E-business projects will fail because of a lack of
understanding of technology and poor business planning.
The IT research and consulting firm cited five of the most
common reasons that E-business projects will fail. First,
they're viewed as an end in themselves, rather than a
vehicle for improving results in the overall business;
second, the projects are often managed poorly, and without
necessary understanding of the technologies being
implemented; third, they're launched without clearly defined
business goals; fourth, they're not flexible enough to
incorporate new technologies that could achieve the project
goals; and fifth, they're launched with insufficient
awareness of what competitors are doing in E-business--both
traditional competitors and new entrants from the Internet
startup field.
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