Cyber Monday Site Gets Jump On Holiday Shopping - InformationWeek
Mobile // Mobile Applications
03:42 PM

Cyber Monday Site Gets Jump On Holiday Shopping now features a price comparison engine that covers more than 600 retailers.

As online retailers gear up for early holiday sales this year, the National Retail Federation's online division has overhauled its site in hopes of drawing more shoppers. redesigned its shopping Web site,, with special promotions, free shipping, and discounts--two weeks before the official kick-off of the holiday shopping season. The site features more than 600 retailers and more than 20 million products.

The site now offers a comparison search engine that checks every merchant selling through the site to list the best deals on specific products. Users can narrow their searches by category, brand, price, and color. It also offers subscribers e-mail alerts for discounts, "Deal of the Hour" promotions, a new green products category, a top five list of the best online deals, and pages listing retailers with free shipping and gift cards.

The NRF expects gift cards to be popular this year with many Americans listing them as their top preference for receiving gifts and givers planning to make more practical selections than in years past.

Despite a poor economic climate, Mall Networks, which runs the site, has increased its capacity for this year's traffic. More than 1.5 million people visited the site during the 2007 holiday shopping season, Mall Networks reported. That's three times the number of visitors recorded in 2006, when the site first launched. donates its Web site proceeds to the Ray M. Greenly Scholarship Fund in memory of former VP Ray Greenly. So far the site has raised over $400,000 for the fund, which helps students who are seeking careers in e-commerce.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll