E-Retailers Prepped For The Holidays - InformationWeek

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E-Retailers Prepped For The Holidays

Both 1-800-Flowers and Handspring use tools from Empirix to boost Web performance during critical selling periods.

This Christmas, retailers scrapped Web-site frills in favor of basic load and performance testing--holiday preparations that are visible to shoppers only in what they don't see, such as slow-loading pages or those that don't load at all. Both 1-800-Flowers.com Inc. and Handspring Inc. use tools from Empirix Inc. to boost Web performance during critical selling periods.

All of 1-800-Flowers' IT efforts center on how they will affect Christmas, Valentine's Day, and Mother's Day. "We live for the holidays," says Alex Pelaez, director of IT architecture at 1-800-Flowers. The company recently started a yearlong enterprise architecture project to use Java 2 technology to reduce development costs of its call center and Web site. "They're two systems with the same business logic, so we wanted to use technology that's easily scalable to different hardware," Pelaez says.

To check the coding for its order-tracking module, 1-800-Flowers bought Bean-test from Empirix. It paid $75,000 for a test of 1,000 simultaneous virtual connections to the site, more than three times what the company would need on Mother's Day, the busiest day of the year, Pelaez says. Test results helped Pelaez select Solaris as its platform and WebLogic as its application server.

Handspring, which makes and sells the Visor handheld device, used a hosted load-testing service from Empirix to measure the site's scalability. The company wanted to make sure it could handle holiday traffic, as well as a surge in visits in early December for the announcement of the Treo, a PDA/cell-phone combo. Traffic that day jumped to more than three times normal levels.

The tests, in early October, were conducted from outside the firewall. "In the past, we had not conducted as rigorously from end to end. Empirix allowed us to script different orders, different mixes of product. We could better simulate what real Web traffic was going to be like," CIO Glenn Noga says. In preparation for the tests, Handspring installed new hardware and application servers, which Noga declined to disclose. Handspring runs its Web site on ATG Dynamo and Oracle databases.

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