Editor's Note: Customer, Partner, Or Both? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Business & Finance
Commentary
12/7/2003
08:32 PM
Stephanie Stahl
Stephanie Stahl
Commentary
50%
50%

Editor's Note: Customer, Partner, Or Both?

Here's a question for you: Who are your most important business partners? Which ones bring significant value to your company? Is it your top suppliers? Your top dealers? Your product distributors? OK, how many answered "my customers"? What role do they play in the value-creation process? If it's not significant, and you haven't altered your infrastructure to account for such a role, then your ability to compete in the future could be threatened.

That's a sentiment that renowned management strategist C.K. Prahalad has been voicing for several years. I first became familiar with Prahalad's provocative ideas about how consumers are becoming the types of business collaborators whom he believes have as much to contribute to the value creation of a company as the company itself when he and Venkat Ramaswamy, his colleague at the University of Michigan, wrote an article for InformationWeek in April 2000. There was hype and rhetoric about the so-called "new economy" swirling around then, but there also was a clear indication to these professors that a transformation of the industrial system was under way, albeit largely unnoticed.

Prahalad, who is a valuable member of InformationWeek's Editorial Advisory Board, and his colleague spent several years researching how the role of the consumer is moving from "passive buyer" to "active participant," the results of which will be detailed in their book, The Future Of Competition: Co-Creating Unique Value With Customers, to be published in February by Harvard Business School Press. The authors also will share their views on co-creating value and the role of IT in enhancing the effectiveness of line-of-business managers in the January issue of Optimize, so stay tuned.

Stephanie Stahl
Editor
[email protected]


To discuss this column with other readers, please visit Stephanie Stahl's forum on the Listening Post.

To find out more about Stephanie Stahl, please visit her page on the Listening Post.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Augmented Analytics Drives Next Wave of AI, Machine Learning, BI
Jessica Davis, Senior Editor, Enterprise Apps,  3/19/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll