Editor's Note: Let Vision Be Your Company's Guide - InformationWeek
IoT
IoT
Business & Finance
Commentary
3/4/2003
02:07 PM
Stephanie Stahl
Stephanie Stahl
Commentary
50%
50%
RELATED EVENTS
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Editor's Note: Let Vision Be Your Company's Guide

InformationWeek and its sister publication Optimize have just wrapped up a series of Redefining Business events across the country. The discussions, based on a research survey of 300 business-technology professionals, revealed some interesting--and dare I say promising--trends in the great balancing act between cost efficiencies and growth that today's CIOs must perform.

On the positive side, despite ongoing uncertainty and lack of confidence in the economy, a growing number of companies are starting to turn their attention from squeezing out costs to growing revenue. For many, the hard part is over--unnecessary expenses have been cut, processes have been changed (though optimization efforts will continue), poorly performing products or business units have been dissolved, and now it's time to once again look for new sources of revenue.

Along the way, we've seen some companies that are way out front--in growth mode for the past couple of years and taking advantage of the down economy. And part of that revenue seeking has resulted in additional investments in IT, while those who have been cutting costs have kept IT spending flat or down.

As companies begin to hone their return-to-growth strategies, here's something to keep in mind: vision. Remember that? Sure, there was a time when it was dismissed by many as a passing fad, but, says Optimize author Mark Lipton, establishing a corporate vision has a profoundly positive impact on growth, profits, and productivity. And since the past is not a prologue to the future, he says, it might be time to start sharpening your vision right now. See what Mark has to say about the CIO's role in establishing this vision at optimizemag.com/issue/019/leadership.htm.

Stephanie Stahl
Editor
sstahl@cmp.com


To discuss this column with other readers, please visit Stephanie Stahl's forum on the Listening Post.

To find out more about Stephanie Stahl, please visit her page on the Listening Post.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll