Editor's Note: RFID Passes The Mom Test - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Business & Finance
10:54 PM
Stephanie Stahl
Stephanie Stahl

Editor's Note: RFID Passes The Mom Test

Back when I started covering the IT industry, you knew a technology had become mainstream when daily newspapers wrote about it. These days, technology is such an integral part of our lives that it isn't unusual to hear anyone talking about it. Now, my "mainstream indicator" is whether or not my mother has either heard of the technology or actually uses it. She's not very familiar with radio-frequency identification, but she's not concerned it will let Big Brother track how many boxes of Cheerios she buys. I don't think you should be concerned either. That doesn't mean I don't take privacy seriously. I do. And, hopefully, the more consumers learn about it, the more comfortable they'll feel.

Early adopters realize they need to tackle the privacy issue head on so that customers are clear on what type of data will be collected and how it will be used. It's a good lesson for any company thinking about using RFID to enhance the supply chain.

Speaking of mainstream, it seems that emphasis to protect data and networks from viruses, worms, and other nasty creatures is finally becoming widespread. My colleague George V. Hulme and I chatted with Amit Yoran, the Feds' cybersecurity chief, last week about the state of public/private collaboration in thwarting cyberattacks. He noted that in less than two weeks since the National Cyber Alert System has been operating, it already has more than a quarter of a million subscribers who'll receive security alerts. And more public-awareness campaigns are coming. While Yoran candidly admits that it's not realistic to expect cyberthreats to be eliminated, we applaud the entrepreneurial spirit he's bringing to his department. He wants to increase partnerships with the private sector and exchange tactical and operational methods of securing systems. You can read more about his plans here.

Stephanie Stahl
[email protected]

To discuss this column with other readers, please visit Stephanie Stahl's forum on the Listening Post.

To find out more about Stephanie Stahl, please visit her page on the Listening Post.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll