Enterprise 2.0: Uncomfortable Truths About Big Data - InformationWeek
IoT
IoT
Government // Enterprise Architecture
News
6/20/2012
01:27 PM
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Enterprise 2.0: Uncomfortable Truths About Big Data

Think big data analysis is making your professional expertise less valuable? In some ways, you're right, MIT's Andrew McAfee said Wednesday at the Enterprise 2.0 conference.

"The world is one big data problem."

Andrew McAfee, principal research scientist at MIT and author of Race Against the Machine, said that's a sentiment he keeps hearing in recent meetings in Silicon Valley.

"There's a bit of arrogance in that, and a bit of truth as well," he told the Enterprise 2.0 Boston 2012 conference audience in a Wednesday morning keynote presentation.

Can you address any problem effectively once you have masses of data? Enterprise 2.0 and social technologies are feeding big data analysis, providing new and more personal data points. Embedded sensors in everything from athletic clothing to cars feed big data pools and research that was not possible before, as consultant and InformationWeek guest columnist Vinnie Mirchandani recently detailed. Big data analysis based on Hadoop platform tools is challenging traditional business intelligence wisdom, particularly in retail industries.

While enterprise use of big data analysis can solve tough business problems, some individuals may find big data analysis deeply unsettling to their own career prospects.

Here's the bad news, according to McAfee: Computers are getting smarter all the time. IBM's Watson computer proved it could beat the most talented humans at Jeopardy trivia questions, but that's really just the beginning, McAfee pointed out. He cited Narrative Science, a company that generates news prose from a computer algorithm, in effect replacing reporters, to write basic news stories. Computers have also shown in research studies that they can beat pathologists at reading slides to detect signs of cancer, McAfee said.

[ See our special report: Enterprise 2.0 Boston 2012.]

We were never all that good.

"We kind of come out on the losing end over and over again," McAfee said. Using big data techniques, algorithms can predict questions including how good this year's crop of Bordeaux wine will turn out and how the Supreme Court will decide pending cases, he noted. Big data analysis can outdo purchasing experts, who have spent years learning nuances of vendor strategies and contracts, he said.

In a group of 136 man-versus-machine studies that he examined, humans won in just eight cases. The kisser: This was before the era of big data, he said. The computers likely did not have enough data.

"I kind of see our robot overlords and computer overlords getting smarter and smarter," McAfee said. "Are we all thoroughly depressed about this?" he asked the audience, prompting wry laughs.

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Bprince
50%
50%
Bprince,
User Rank: Apprentice
6/26/2012 | 1:59:48 AM
re: Enterprise 2.0: Uncomfortable Truths About Big Data
This seems like the traditional man vs. machine situation. You can't fight the drive towards efficiency. All you can do is try to add to it in some way. It can be difficult, because change often is. The good news though is that people have been doing that throughout history.
Brian Prince, InformationWeek/Dark Reading Comment Moderator
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll