The Studio notebooks are available in seven colors and start at $799 for the 15-inch model and $999 for the 17-inch version.
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Dell on Thursday introduced a midlevel line of colorful notebooks meant to appeal to style-conscious consumers.
The new Studio line fits between Dell's low-end Inspiron and high-end XPS. The Studio notebooks are available in seven colors and start at $799 for the 15-inch model and $999 for the 17-inch version. Both models feature built-in Webcams and optional LED displays, which offer higher quality graphics than standard LCD screens.
The new product line reflects how Dell and other PC makers have learned from Apple's success selling stylish, as well as functional, computers. "The new Studio products demonstrate that Dell is continuing to focus on design and value, delivering attractive, feature-packed mobile digital lifestyle products," Alex Gruzen, senior VP of Dell's consumer product group, said in a statement.
The Studios are powered by Intel Core 2 Duo processors and ship with Windows Vista. They are also available with hard drives up to 320 GB and have the option of a Blu-ray or DVD disk drive. The computers come standard with 802.11b/g wireless connectivity, but buyers can choose the faster 802.11n.
In addition, Dell offers optional built-in broadband connectivity through carriers Verizon Wireless and Sprint.
Available colors include plum purple, tangerine orange, flamingo pink, midnight blue, ruby red, spring green, or jet black. In addition, buyers can choose graphite grey, which can be customized with contrasting black, blue, pink, or red edge trim around the display's back.
In May, Dell reported a boost in quarterly earnings and revenues, driven in part by strong notebook sales. Notebook shipments rose 43%, outpacing the industry growth rate. Dell executives at the time promised financial analysts a "very active back-to-school season for Dell in notebooks."