Moxie Aligns Enterprise Social And Customer Service
New Spaces by Moxie platform tightens the connection between internal, employee collaboration and external customer service and support.
6 Social Sites Sitting On The Cutting Edge
(click image for larger view and for slideshow)
Moxie is tightening the connection between its social software for employee collaboration and its traditional products for online customer support through chat, email, and customer-service knowledge base.
Wednesday's announcement of the Spaces by Moxie platform follows through on a direction Moxie CEO Tom Kelly described in an interview last month. Although Moxie's social collaboration platform competes in the enterprise social networking market with vendors such as Jive Software and Yammer, Moxie starts with the assumption that the main reason for getting employees to collaborate is to ensure they provide better, faster answers to customer questions and requests.
"Our definition of a Moxie social enterprise is driving knowledge out of the enterprise to answer these questions," Kelly said. Although he is all in favor of taking advantage of Facebook-style social interaction for faster online collaborations, "90%" of the interest comes from sales, service and support departments, which tends to be where it pays off most, he said.
Moxie isn't playing quite the same game because it doesn't compete with Jive and Lithium in the market for customer-support community software, which tends to be focused on peer-to-peer support and social discussion between fans or users of a product. Moxie's products for customer support through email or chat are one-to-one channels, while its knowledge base is self service. That one-to-one communication can still tap into the power of crowdsourcing and collaboration behind the scenes, but its goal is to provide customers with more-definitive answers.
Customers were already using the two sides of the system together, but this week's update to the Spaces platform binds them together more tightly, Nikhil Govindaraj, VP of products, said in a briefing prior to the announcement. "We believe what you're doing on the inside can really benefit your customer, and should benefit your customer," he said.
Tara Sporrer, Moxie's vice president of marketing and sales operations, said she is not surprised to see Jive starting down a similar path. "We don't blame them," she said, except that the type of social community Jive offers represents "only a fraction of where customer interactions occur today" as opposed to knowledge base, email, phone, and chat, whereas Moxie offers applications specifically for customer contact centers. "We think Jive is missing a pretty key part of where customer service takes place," she said.
The Spaces by Moxie first-quarter 2012 release also includes an updated integration framework with application programming interfaces and connectors for CRM, ERP, content management, and human resources applications.
The Enterprise 2.0 Conference brings together industry thought leaders to explore the latest innovations in enterprise social software, analytics, and big data tools and technologies. Learn how your business can harness these tools to improve internal business processes and create operational efficiencies. It happens in Boston, June 18-21. Register today!
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.