E.piphany, SmartPath Team For Marketing-Resource Management - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications
News
10/14/2003
02:26 PM
50%
50%

E.piphany, SmartPath Team For Marketing-Resource Management

The partnership will combine E.piphany's CRM strength with SmartPath's offerings to provide a multichannel marketing system.

E.piphany Inc. and SmartPath Inc. say they'll work together to provide a new offering for the marketing-resource-management software market.

The partnership, disclosed Monday, will combine E.piphany's strength in customer-relationship-management software with SmartPath's marketing-resource-management system to provide a multichannel marketing solution, the companies said. They will jointly market and sell the E.piphany Marketing Management solution, a specifically configured version of SmartPath's software integrated with the E.piphany Campaign Management and E.piphany Interaction Advisor software products.

"We're finding that customers are reaching a plateau with how effective they can be with their marketing programs simply because of the operational complexity of managing all the details," says Jon Miller, E.piphany's senior director for marketing and analytics applications. "Our partnership with SmartPath will help them get through the efficiency bottlenecks and make their program more effective."

Gartner analyst Claudio Marcus says the marketing-resource-management market totaled $100 million in licensing revenue in 2002. "The two bring together some best-of-breed capabilities to combine," he says, "as opposed to vendors that have chosen to build out their MRM capabilities by enhancing their existing marketing automation or CRM components."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Strategies You Need to Make Digital Transformation Work
Joao-Pierre S. Ruth, Senior Writer,  11/25/2019
Commentary
Enterprise Guide to Data Privacy
Cathleen Gagne, Managing Editor, InformationWeek,  11/22/2019
News
Watch Out: 7 Digital Disruptions for IT Leaders
Jessica Davis, Senior Editor, Enterprise Apps,  11/18/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Slideshows
Flash Poll