E.piphany To Buy RightPoint To Bolster CRM Offering - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

E.piphany To Buy RightPoint To Bolster CRM Offering

E.piphany, a supplier of customer-relationship management software, today unveiled plans to snap up privately held RightPoint, maker of real-time personalization software, in a deal valued at approximately $400 million.

RightPoint CEO Gayle Crowell said the combined forces of the two companies will better position them to compete in the fast-growing CRM market. "There is room for only one dominant player in the market," she says. "Together we will set the standard for optimizing customer data from all touch points in real time."

E.piphany brings to the table its E.4 software suite, which enables businesses to collect, analyze, and respond to customer data from existing software systems and third-party data providers. RightPoint will add its click-stream tracking, analytics, collaborative filtering, and real-time customer profiling to deliver targeted product recommendations and other personalized content for online customers. RightPoint extends its marketing campaigns across E-mail and call centers.

E.piphany plans to have an integrated product available by March. A pricing schedule for the combined product is currently being worked out.

Under the terms of the deal, E.piphany will issue 3.5 million shares of its common stock to RightPoint shareholders. The transaction, which will be accounted for as a purchase, is subject to customary closing conditions, including the approval of RightPoint's shareholders. The deal is expected to close by the end of December.

Crowell says all of RightPoint's employees will move over to E.piphany, and she will be responsible for a new division, focusing on E-commerce and online businesses. Crowell will develop for both organizations RightPoint.net, a product that enables customers to deliver marketing campaigns via a portal.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Enterprise Guide to Edge Computing
Cathleen Gagne, Managing Editor, InformationWeek,  10/15/2019
News
Rethinking IT: Tech Investments that Drive Business Growth
Jessica Davis, Senior Editor, Enterprise Apps,  10/3/2019
Slideshows
IT Careers: 12 Job Skills in Demand for 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/1/2019
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll