E.piphany To Buy RightPoint To Bolster CRM Offering - InformationWeek

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E.piphany To Buy RightPoint To Bolster CRM Offering

E.piphany, a supplier of customer-relationship management software, today unveiled plans to snap up privately held RightPoint, maker of real-time personalization software, in a deal valued at approximately $400 million.

RightPoint CEO Gayle Crowell said the combined forces of the two companies will better position them to compete in the fast-growing CRM market. "There is room for only one dominant player in the market," she says. "Together we will set the standard for optimizing customer data from all touch points in real time."

E.piphany brings to the table its E.4 software suite, which enables businesses to collect, analyze, and respond to customer data from existing software systems and third-party data providers. RightPoint will add its click-stream tracking, analytics, collaborative filtering, and real-time customer profiling to deliver targeted product recommendations and other personalized content for online customers. RightPoint extends its marketing campaigns across E-mail and call centers.

E.piphany plans to have an integrated product available by March. A pricing schedule for the combined product is currently being worked out.

Under the terms of the deal, E.piphany will issue 3.5 million shares of its common stock to RightPoint shareholders. The transaction, which will be accounted for as a purchase, is subject to customary closing conditions, including the approval of RightPoint's shareholders. The deal is expected to close by the end of December.

Crowell says all of RightPoint's employees will move over to E.piphany, and she will be responsible for a new division, focusing on E-commerce and online businesses. Crowell will develop for both organizations RightPoint.net, a product that enables customers to deliver marketing campaigns via a portal.

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