Europeans Hit Their Clickers For Broadband TV - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
News
5/3/2007
10:19 AM
50%
50%

Europeans Hit Their Clickers For Broadband TV

Nearly half of Europe is regularly watching TV on the internet according to a study by StrategyOne that was sponsored by Motorola's Connected Home division.

LONDON — Nearly half of Europe is regularly watching TV on the internet according to a study by StrategyOne that was sponsored by Motorola's Connected Home division.

The study, which surveyed attitudes and behaviours of 2500 broadband users in UK, France, Germany, Italy and Spain, highlights that a surprising 45 per cent of viewers are already watching TV online.

It found that French television addicts are the most demanding, with 59 per cent choosing to watch previews and episodes of their favourite shows via the web. Italians and Brits come in second and third respectively, whilst German viewers remain most bound to schedules set by TV broadcasters with only 33 per cent catching shows online.

The study also suggests that users across the continent are, on average, plugging three devices into the TV set, with nearly a third of all Europeans attaching a digital camera to download and view photos.

The study also suggests TV users are starting to embrace other related services that can be accessed through IPTV set top boxes. For instance 57 per cent of respondents said they want the ability to go online via the TV set during a live broadcast, and 35 per cent of viewers want the ability to pause, fast forward or rewind live broadcast programming.

"These results show that viewers across Europe are no longer satisfied with fitting into schedules dictated by broadcasters and are turning to the choice and flexibility offered by TV over the internet," says Karl Elliott, Marketing Director for EMEA within Motorola's Connected Home Solutions division.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll