The Ludacris school of management
If senior management remains asleep, the next step isn't to funnel the product roadmap into hackathons. Because hackathons are a rave -- a couple of drops of acid to open up possibilities and a plastic baggy full of speed to deliver on those possibilities. The path to commercialization should be danced while sober.
For some direction on the how, you'll have to wait three years for the Agile Manifesto (2001) and a seminal album by Christopher Brian Bridges called "Word of Mouf" (2001). Push Agile hard, but always remain a skeptic. The only reason it's better than the other methodologies is that it passive aggressively tells the business that without their "leadership," IT is even more business-problem-driven, customer-focused, creative, and productive.
It's the middle finger of methodologies.
It reinforces "hyperlocal productivity," a term I just made up that says "you're either physically in the room or you're not a contributor." Oh, and just being in the room isn't enough. You're either contributing or you'll get voted off the island. Tech Darwinism. A much-needed shift in the corporate power dynamic.
You're not one for passive-aggressive crap, so I point you instead to Ludacris, who I argue missed his calling as a management guru. His four-word chorus from the third single of "Word of Mouf" is the best guidance you (or any engineering manager) will ever hear:
"Get out the way."
It's "street," which in your 40s means the sentence is missing a preposition, but nonetheless it gets to the heart of good management.
Pay it backward
You're 30 now, so you have some free time. Write a letter to your 16-year-old self (because, as you can see from the chart, not enough people fixate on 16).
Hard pressed for a message? Here's one:
College is a giant waste of money. Yes, you'll get into two top-tier schools. And you'll do well. But all you're really doing is buying into the false credentialism that justifies the inequities of our society, that allows Big to keep admiring white shoes.
Here's the thing about the diploma you'll get: No one will ever check. That's the future talking. No one! Ever!
Save yourself $150,000 and get a seven-year head start on your career.
Lie about your education on every resume that you ever send out. All the social justice reasons aside, we can justify the lie by giving what we save to charity. We can even add in all the extra money we made by working for nearly a decade more.
And if that's not enough... well, drive up to Illinois or Michigan on May 9, 2000, and play The Big Game: 3-9-37-49-56.
You'll be more dangerous with money.
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