Extricity Software Inc. is expanding on its business-to-business application-integration experience with Extricity Alliance for Net Markets, a software suite designed to form the underpinnings of online exchanges and marketplaces.
While most exchanges provide little integration between trading partners on the business-process level, Extricity says its product will help companies connect data flowing from their applications directly into partners' applications. Although Extricity already had the ability to link partners together because of its emphasis on external integration, Alliance for Net Markets will provide pre-built software components for common functions such as procurement, order management, inventory management, collaborative purchasing planning, and logistics. Rightfreight.com, a New York City company that hosts exchanges linking airlines, shippers, and freight forwarders, plans to use Extricity's exchange product to link its own freight-management system directly into its customers' proprietary freight-management platforms. So if an airline has room for additional freight on one of its flights, its application will automatically feed the information into the exchange so freight forwarders can buy that space. "Extricity will decrease the amount of time necessary to integrate our system into our clients' processes and businesses," says Lane Butler, Rightfreight.com VP of marketing.
One analyst says that while Extricity's business-to-business expertise makes it a good fit for exchanges, it may still fall short in handling the specific functions required by them. But that's a shortcoming shared by other application-integration vendors. "All of these integration vendors have to move into exchanges, but they have limited experience working with exchange vendors," says Kimberly Knickle, an analyst with AMR Research Inc.
Extricity Alliance for Net Markets is available immediately. Pricing will start at $50,000.