Facebook Founder Sorry For Bad Job With Beacon - InformationWeek
IoT
IoT
Business & Finance
News
12/5/2007
04:55 PM
50%
50%

Facebook Founder Sorry For Bad Job With Beacon

The social networking site will let users turn off the highly criticized ad platform entirely.

Facebook will allow users to turn off Beacon, a highly criticized ad platform that notifies users' friends of their purchases on other sites.

Facebook founder Mark Zuckerberg apologized in a blog post Wednesday for mistakes in building the feature, as well as mistakes in handling complaints about it. He explained that users can now opt out of the system

"We simply did a bad job with this release, and I apologize for it," he wrote. "I'm not proud of the way we've handled this situation and I know we can do better."

Zuckerberg said that when Facebook considered Beacon it hoped to let people share information across sites with their friends. He said it had to be clear and easy to control, while also being "lightweight so it wouldn't get in people's way as they browsed the Web."

He continued, "We were excited about Beacon because we believe a lot of information people want to share isn't on Facebook, and if we found the right balance, Beacon would give people an easy and controlled way to share more of that information with their friends. But we missed the right balance. At first we tried to make it very lightweight so people wouldn't have to touch it for it to work."

He attributed Facebook's success to user control over information-sharing and said Beacon should have worked the same way.

"People need to be able to explicitly choose what they share, and they need to be able to turn Beacon off completely if they don't want to use it," he said. "The problem with our initial approach of making it an opt-out system instead of opt-in was that if someone forgot to decline to share something, Beacon still went ahead and shared it with their friends. It took us too long after people started contacting us to change the product so that users had to explicitly approve what they wanted to share."

Last week, Facebook allowed users to opt in. Now, the social networking site has provided a privacy control to turn the feature off entirely, Zuckerberg said.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
2017 State of IT Report
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll