Facebook Gives Advertisers Images From Shutterstock - InformationWeek
Government // Mobile & Wireless
03:14 PM
Connect Directly
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Facebook Gives Advertisers Images From Shutterstock

To enhance Facebook ads, marketers can now use Shutterstock imagery at no charge.

Advertisers seeking digital imagery for their Facebook ads now can include photographs and illustrations from Shutterstock.

The commercial imagery provider and Facebook on Thursday announced a deal to make millions of digital images from Shutterstock's library available through Facebook's online ad creation tool.

"Businesses of all sizes need compelling, high-quality imagery in order to compete and to communicate with their audiences," said Shutterstock's founder and CEO Jon Oringer in a statement. "We're working with Facebook to make it easier than ever for them to do just that."

The arrangement appears to be a good deal for advertisers, who don't have to pay for the images, and for Shutterstock photographers, who get paid by Facebook.

[ No self control? Read Facebook Addiction: A Shocking Cure. ]

"Royalties are based on a contributor's earnings tier and will be the same as or more than those for subscription downloads, with usage rights that are more limited than those in our standard royalty-free license," a Shutterstock spokesman explained in an email.

Facebook is also simplifying the process of creating multiple ads at once, whether the ads are intended for separate or single campaigns. The company's new image uploader offers the ability to select a range of Page photos, images used in prior ads and Shutterstock images.

Shutterstock provides an API that allows developers to interact with its service programmatically, and Facebook is using it to enable ad creators to search through Shutterstock images from within the Facebook ad system.

A year after seeing its stock price drop below the initial offering price of $38 per share, Facebook last month demonstrated stronger advertising revenue than expected, returning its shares to the point at which they were valued when they debuted. In July, Facebook reported $1.81 billion in revenue, 88% of which ($1.6 billion) represents advertising revenue, a 61% increase from Q2 2012.

In addition to announcing its partnership with Shutterstock, Facebook said it has updated its mobile apps for managing Pages, which is its offering for businesses, organizations and brands. The update adds the ability to: upload multiple photos to a single post, edit existing Page administrators, and add new Page administrators via a mobile device. The Android and iOS Pages Manager apps are available from Google Play and the iTunes App Store, respectively.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll