Football Fans See Games From A New Angle - InformationWeek
IoT
IoT
News
News
1/30/2002
02:27 PM
50%
50%
RELATED EVENTS
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

Football Fans See Games From A New Angle

Denver Broncos fans can access instant replays, highlights, bloopers, and camera angles from anywhere in the football stadium with just the touch of a screen.

The Denver Broncos didn't make the NFL playoffs this season, but they're touting a technological first for a football team. Broncos fans who watched games from luxury box seats in the team's new stadium, Invesco Field at Mile High, were able to view instant replays, game highlights, bloopers, and team and player stats by accessing applications on flat-panel touch screen monitors from Planar Systems Inc.

The Broncos IT staff developed the GamePlus systems, and with the help of consulting firm Opera Glass Networks, connected them to all of the video cameras in the stadium. Fans can watch the action from any camera angle in the stadium just by touching the screen, says Rick Schoenhals, director of IT for the Broncos.

Installing this interactive technology was a competitive, IT-driven move, says Schoenhals. "I just know technology is gaining a bigger place in sports venues and sporting events," Schoenhals says. The need to stay competitive became even more important after moving to the new stadium last August. "We're opening a new venue and we don't want to find out someone who opened next week is doing these great things with technology and we're not doing it," he says. "We can't be complacent in any area, including technology."

The Broncos organization is bearing the cost of running 135 GamePlus systems in the stadium, but it hopes to eventually offset the undisclosed costs with corporate sponsorships. AT&T Broadband, for instance, sponsored the systems for one game the past season. In return, the company's name and logo was displayed on the monitor screens. The Broncos would like to see use of the system spread throughout the National Football League. "We're hoping the NFL looks at what we're doing and supports a leaguewide rollout of these systems to all stadiums," Schoenhals says. "When multiple teams invest in the same technology, the price comes down for everybody." An NFL spokesman says the league would consider deploying interactive monitors for each football team, but it's not planning any implementations at this time.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll