This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Ford Motor Co. today took the wraps off a partnership with E-business software maker Trilogy Software Inc. to launch a company that will develop and operate Ford.com and its dealer Web sites.
The new company, which hasn't been named yet, will focus on strengthening Ford's customer relationships through its brand sites, such as Jaguar, Lincoln, Mercury, and Volvo. Chris Porch, founder of Trilogy and CEO of the joint venture, says the new company will let Ford.com and all its dealer sites provide consumers with personalized information about their vehicles for as long they own their cars.
Ford currently uses Trilogy configuration and pricing software on its online buying site. The new company will incorporate Trilogy's existing software with its E-commerce platform to provide content management, needs analysis, and customer-relationship management.
Because of their existing relationship, the partnership makes sense for both companies, one analyst says. "Trilogy is a good company to go with because they have experience with quickly building products on demand for Fortune 500 companies," says Robert DeSisto, research director of CRM for Gartner Group.
DeSisto adds, however, that Trilogy's shortcomings in E-mail response and campaign-management technology will force the new company to partner with other vendors to get these products and services. "Either Trilogy will have to start building these applications themselves, which is not likely, or the new company will have to buy third-party applications from other suppliers, possibly even Trilogy's competitors," he says.
The company will open its doors by late March. It will be based in Austin, Texas, and will have offices in Dearborn, Mich.; Irvine, Calif.; and Europe.
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
State of the CloudCloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
IT Careers: Tech Drives Constant ChangeAdvances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!