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For those brand managers seeking advice on how to build a fan base around your company's Facebook page/ public profile, the folks over at Facebook just posted a perky video from Wildfire Interactive advising how to drive your number of fans up and create a movement within the network.
There's also an intriguing case study from Adobe that's worth reading. Bottom line - providing your fanbase with the opportunity to interact via promotions, giveaways or contests will lead to more community enthusiasm and perpetuate the viral nature of Facebook.
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