Google And Yahoo Gain Search Share - InformationWeek
Software // Enterprise Applications
03:56 PM
Connect Directly

Google And Yahoo Gain Search Share

Microsoft saw its U.S. search share slip half a percentage point from 11% to 10.5%, despite its ongoing effort to win more of the online search market.

Google and Yahoo continue to increase their share of the online U.S. search market share at the expense of competing search engines.

Last December, Google sites fielded 47.4% of U.S. search queries, a 0.4 percentage point rise from November 2006, according to comScore Networks, an Internet metrics company. Yahoo sites in December saw 28.5% of U.S. search queries, a 0.3 percentage point increase from the previous month.

This is particularly good news for Yahoo, which in December opened its upgraded Panama search marketing platform to new advertisers. A Yahoo spokesperson wasn't immediately available for comment.

It's not so encouraging for Microsoft, which saw its U.S. search share slip half a percentage point from 11% to 10.5% despite its ongoing effort to win more of the online search market. Previous months have seen a similar decline from Microsoft, according to figures published by comScore, HitWise, and Nielsen/NetRatings. Whether the release of Microsoft Vista will reverse this trend remains to be seen.

Even worse perhaps for Microsoft is that comScore's numbers seem to underestimate the extent of Google's dominance. Using statistics supplied by Hitwise, another Internet metrics firm, Google captured 63.15% of U.S. searches in December. Yahoo, MSN/, and Ask had 21.62%, 9.46%, and 3.72% of the U.S. search market, respectively.

At last December, Google's share of search engine referrals -- a related but not identical figure to total searches performed -- was even larger. was the source of 63.7% of search engine referrals to our site, and other Google properties from Canada, India, and the U.K. accounted for an additional 9.4% of search referrals. Yahoo was the source of 15.5% of searches that brought users to our site. MSN brought in 1.9% of our visitors, while brought in 0.7%.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
[Interop ITX 2017] State Of DevOps Report
[Interop ITX 2017] State Of DevOps Report
The DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll